Ernest & Young: Culture Fitness

In a perfect world, videos about software would be 90% story and 10% software, but clients love seeing their products in action. For EY's Culture Fitness Diagnostic, we freed the software from the usual constraints of a tablet or laptop by turning aspects of the UI into free floating elements, and by running the software on a huge interactive screen that dramatically changed the proportions between human and software.

Project Roles
Copywriter, Director
Ernst & Young
Cinematic, Commercial, Copywriting, Creative Strategy, Directing, Drama, Filmmaking, Live Action
Commercials - Video
Project Industries
B2B, Finance, Software, Technology