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Ernst & Young: GTP Launch

Projects often have multiple stakeholders with competing visions. In the case of EY’s Global Tax Platform, we were asked to “wow” while using phrases like, “global compliance obligations”. We made everyone happy by creating a compelling opening sequence with characters who pull us into their stories—and then switching to a documentary style middle section which allowed us to get more technical.

Project Roles
Copywriter, Director
Company
Ernst & Young
Skills
Cinematic, Commercial, Copywriting, Creative Strategy, Directing, Drama, Filmmaking, Live Action
Media
Commercials - Video
Project Industries
B2B, Finance, Software, Technology