CFA Institute

A Difference That Matters. Worked on a winning global campaign pitch for the CFA, representing Mullen Lowe’s London office – in partnership with New York, India and China. One of our ideas was The Difference Between, highlighting the difference between an investment amateur and a true professional. In collaboration with other teams around the world, the final campaign drew heavily on the concept of how 3 simple letters can create a world of difference in your financial career potential.