Patagonia Immersion

CHALLENGE: Patagonia needed to impress distributers and wholesalers with an authentic story, encouraging them to carry and distribute this new South American beer.

SOLUTION: Understanding Patagonia’s unique positioning, we brought its South American roots to life throughout the environmental design and activations, including Chinchilla photo opportunities, axe throwing and a content-driven holo dome, delivering an authentic brand experience in a pop up setting.

ENVIRONMENT: 1,500 sq ft