Toyota Experiential

CHALLENGE: With over 200,000 square feet of environment and a total budget of $22 million for the major international auto shows of the 2018/19 season, we were challenged to design a unique zoning system to capture visitors curiosities and encourage exploration throughout the entire space.

SOLUTION: Combining geographically and seasonally diverse images sourced from local photographers, we created distinct graphic back walls, mixed with digital installations, video, physical elements and activations to lead visitors on a journey, allowing them to discover and engage with the entire Toyota brand.