Managing the Twitter Brand & Launching the New Logo
Working directly with Jack Dorsey on his vision, I organized and managed a cross-departmental team to ensure a seamless and extremely quick rollout of the new brand for all internal and worldwide use. I then created systems and policies to replace existing use of old logos with the new branding. During this time, I also worked directly with the CEOs of companies acquired by Twitter to help manage use or phasing out of acquired trademarks and branding, sometimes negotiating with external trademark holders to acquire marks (Vine).
In the early years of the company, I was also the in-house event photographer for all visitors to the Twitter Headquarters (2009-2013), photographing guests such as Lady Gaga, Conan, Priankya Chopra, the then-Presidents of Russia and Turkey, Arnold Schwarzenegger and Gavin Newsom, Kanye West and Adam Savage.
Named Trademark Team of the Year in 2013 by World Trademark Review, my almost five years at Twitter enriched me with the confidence to work with senior management in big tech, agencies, teams of engineers and creatives alike, in house and outside counsel, and the public.