Kalo | Social | Educating Consumers On Hemp-Infused Seltzer
Using its growing Instagram channel, I helped develop social content that's intended to inform customers about the facts of hemp and the wellness benefits of drinking this hemp-infused seltzer. As hemp grows in popularity as a health supplement and essential component of many diets, it's important to give people the basics, so any misperceptions can be stripped away and Kalo can be enjoyed, not only unapologetically, but proudly. Plus, despite seltzer's soaring popularity, infusing hemp is a fairly new subcategory that customers aren't quite aware of yet.
To accomplish this, we used Kalo's casual and culturally-aware tone of voice to distill the science into simple, easy-to-digest language, while navigating regulatory restrictions of what you're allowed to say and cannot say about hemp. Who says learning isn't fun?!
- Project Roles
- Copywriting, Social
- Advertising, Branding, Social Media Content, Social Media Copy
- Project Industries
- Advertising, Beverage