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CTY Brand & Digital Experience

For decades, the CTY team has provided unique services and programs for the families of young scholars with exceptional academic abilities. While families rave about the courses, many complex processes had developed over the years making it difficult to understand what CTY offers and to enroll in testing and courses. As the lead of a team of visual, UX and content designers, I guided the process from deep understanding of CTY families through vision alignment among client stakeholders and delivery of a complete digital experience and visual and voice brand playbook.

Project Roles
Project Manager, Strategist, UX/IA Designer
Johns Hopkins University
Brand Strategy, Human-Centered Design, Information Architecture, Low / High Fidelity Prototyping, User Research, Wrangling - Creatives
Brand Guidelines, Brand Identity, Interaction Designs, Personas, Prototypes, Site Maps, User Journeys, Visual Designs, Websites, Wireframes
Project Industries
Education, Non-Profit
CTY Brand & Digital Experience
CTY Brand & Digital Experience
CTY Brand & Digital Experience