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Okay
U by Kotex: Generation Know

This campaign inspired young women to be the first generation that’s confident and truly knowledgeable about their bodies. Social and content drove to an interactive platform that let users ask questions and learn about things they didn’t want to ask out loud. We made an app and a bracelet that girls snapped up. Even Khloe Kardashian was proud to support us. Along the way, we busted myths, broke taboos, increased sales by 18%, and got short-listed at Cannes.

Project Roles
Copywriter, Creative Director
Company
Kotex
Skills
Content, Copywriting, Creative Direction, Creative Research
Media
Commercials - Video, Documentaries, Microsites
Project Industries
Lifestyle
U by Kotex: Generation Know
U by Kotex: Generation Know
U by Kotex: Generation Know
U by Kotex: Generation Know
U by Kotex: Generation Know
U by Kotex: Generation Know
U by Kotex: Generation Know
U by Kotex: Generation Know
U by Kotex: Generation Know