U by Kotex: Generation Know
This campaign inspired young women to be the first generation that’s confident and truly knowledgeable about their bodies. Social and content drove to an interactive platform that let users ask questions and learn about things they didn’t want to ask out loud. We made an app and a bracelet that girls snapped up. Even Khloe Kardashian was proud to support us. Along the way, we busted myths, broke taboos, increased sales by 18%, and got short-listed at Cannes.
- Project Roles
- Copywriter, Creative Director
- Content, Copywriting, Creative Direction, Creative Research
- Commercials - Video, Documentaries, Microsites
- Project Industries