"Secret Weapon" Spec

I wanted to do an Ad Council type spec, and had this idea way before it was applicable to all of us. Remember when telling people to get a vaccine was novel? Anyways, I decided to do it when I started zhushing my book this year, and found an awesome illustrator out of Mexico who nailed the idea. In this world, our team is down by a lot, and we don't have to be. We have a secret weapon, just sitting there on the bench that could basically turn this all around. We'd be crazy not to use them. Just as crazy as we'd be not to get the vaccine.

Project Roles
Copywriter, Creative Director
Copywriting, Creative Direction
Project Industries
"Secret Weapon" Spec