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Ally X Animal Crossing: A Smarter Stalk Market

Animal Crossing was one of the most anticipated video game releases of 2020, especially for Ally Bank. The digital bank recognized that the game was all about saving and investing money, and wanted to show players that Ally makes money (“bells”) work smarter. That required beating the game at its own game and offering the best turnip prices in Animal Crossing history. (For non-players: the highest ROI ever.)

Project Roles
Creative Director
Company
Anomaly NY
Skills
Brand Management, Conceptual, Copywriting, Creative Direction
Media
Advertising, Campaigns
Ally X Animal Crossing: A Smarter Stalk Market
Collaborators