Ernst & Young: GTP UX

EY wanted to showcase the UX of their Global Tax Platform. I insisted this would only work if we used narrative to create context and interest. Together, we developed a story around a central character whose endeavors the audience would empathize with. It's worth mentioning that this was shot in the midst of the Covid-19 pandemic. The script and schedule was designed to minimize actor interactions, and the set was run to a stringent set of guidelines. I'm very proud of everyone's work on this.

Project Roles
Copywriter, Director
Ernst & Young
Cinematic, Commercial, Copywriting, Creative Strategy, Directing, Film, Filmmaking, Humor, Language: English, Live Action
Advertising, Commercials - Video
Project Industries
Finance, Technology