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FieldLevel - Brand Positioning & Redesign
FieldLevel is a digital platform that helps high school athletes get recruited to play college sports. The startup started around 2012 and has been consistently growing by word of mouth and a great product. What started as a brand strategy refresh led to a complete repositioning, consumer segmentation, brand redesign and innovation identification.
- Project Roles
- Project Manager, Strategist, Writer
- Company
- Consultant
- Skills
- Brand Strategy, Creative Research, Creative Strategy, Design Strategy, Ethnographic Research, Marketing Strategy, Mixed-method Research, Research, Strategy
- Media
- Brand Guidelines, Brand Identity, Branding, Presentations, User Journeys
- Project Industries
- Sports
