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Cathay Pacific × Destination Series

I conceptualised and created the on-going ‘Original Travel Series’ for Cathay Pacific. The series features high-quality travel content focussed on different travel passion point. I developed different formats such as ‘Animal Universe’, ‘Food Itinerary’ and ‘Spirit of Hong Kong‘. The series features a range of talent from professional presenters to Cathay’s very own cabin crew. I personally directed the content all over the world and worked with local crews to create the films. I have selected a few favourites from the series but the rest can be found at the link below.

Project Roles
Creative Director, Director
Company
Cathay Pacific
Skills
Creative Direction, Directing
Media
Branded Content, Documentaries, Social Media Content
Project Industries
Advertising, Travel/Tourism