Looks Like You Need Iceland

Tourism is Iceland’s top industry, so when the world went into pandemic lockdown and could not travel, it presented an existential threat to the Icelandic economy. It was essential for Iceland to build demand for the eventual re-opening to global tourism, but the last thing the world needed during a difficult and uncertain time was another tourism campaign. So Iceland gave the world something it did need––a chance to take all their pent-up frustrations and trapped feelings and let them out as cathartic primal screams. And what better place to do so than Iceland’s vast natural landscapes?

Project Roles
Copywriter, Creative Director, Creative Technologist
Company
SS+K
Skills
Copywriting, Creative Direction
Media
Branding, Case Study Videos, Commercials - Video, Interactive Installations, Social Media Content, Social Media Copy, Websites
Project Industries
Travel/Tourism
Looks Like You Need Iceland
Support