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goop-In@Nordstrom

As the Senior Copywriter on Nordstrom's Creative Projects team, I drive content strategy and execution for our rotating series of Pop-In shops. For our partnership with Gwyneth Paltrow's goop, I worked closely with the designer to concept and write six guides tailored to goop's focus on wellness in the modern world, and consulted with goop Head of Content Elise Loehnen to ensure the Pop-In aligned with their brand vision.

Project Roles
Copywriter
Company
Nordstrom
Skills
Content Strategy, Content Writing, Copywriting
Media
Campaigns
Project Industries
Retail
goop-In@Nordstrom
goop-In@Nordstrom
goop-In@Nordstrom
goop-In@Nordstrom
goop-In@Nordstrom
goop-In@Nordstrom
goop-In@Nordstrom