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Sprite Lymonade Launch

Collaborated with a fantastic team of designers to create branding, language, and strategy around Sprite’s 2019 launch of their new flavor, Sprite Lymonade. Our initial strategy was rejected but its skeleton was used to build OOH advertisement, posters, window clings, etc. Our Sprite partners loved those designs so much they were adapted into additional campaign merch and limited rollout products.

Project Roles
Art Director, Designer
Company
Sprite
Skills
Brand Strategy, Copywriting, Design, Environmental
Media
Branded Content, Branding
Project Industries
Advertising
Sprite Lymonade Launch
Sprite Lymonade Launch
Sprite Lymonade Launch
Sprite Lymonade Launch
Sprite Lymonade Launch
Sprite Lymonade Launch
Sprite Lymonade Launch
Sprite Lymonade Launch
Sprite Lymonade Launch
Sprite Lymonade Launch
Sprite Lymonade Launch
Sprite Lymonade Launch