Wallaroo Hat Company Catalog Shoot

Photographing the new line of hats for the company catalog, along with select image updates for legacy hats. The catalog imagery leans toward a lifestyle look, while still needing to show the style, fit and details of the hats. In addition, since the primary purpose of the hats is to shade the face, often double light sources are used to light the face with a natural look. Each year for this catalog photo shoot, in addition to photography, I handle production, including location scouting, casting, schedule, permits, and working with the stylist to create a cohesive narrative for each shot that fits with the style and market for each hat.