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Levi's Vote About It

Art direction and campaign photography for the Levi's US marketing team's 2020 Vote campaign. Tasked by our client Levi's to develop a campaign to motivate their audience and incite action, increasing overall voter participation, we learned that only 55% of Americans voted in the 2016 election, and only 46% of Americans 18–29 cast their vote. We realized that there was an opportunity through this campaign and partnership between Levi's and Rock the Vote to shift to conversation from voting for people to voting for principles, and to encourage our audience to stop talking, posting, tweeting, fighting, complaining, and stressing about their opinions around the election, and instead to vote about it.

Project Roles
Art Director, Designer, Editor (Film/TV), Photographer, Retoucher
Company
Levi's
Skills
Art Direction, Creative Direction, Design, Digital Photography, Editing, Film Photography, Retouching
Media
Campaigns
Project Industries
Advertising, Fashion
Levi's Vote About It
Levi's Vote About It
Levi's Vote About It
Levi's Vote About It
Levi's Vote About It
Levi's Vote About It
Levi's Vote About It
Levi's Vote About It
Levi's Vote About It