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VMA AR lens

The MTV Video Music Awards has a long legacy of creating unexpected, breakthrough moments in pop culture that resonate worldwide. We strive to reach out to young viewers by connecting with them on their favorite platforms, expanding our core audience and allowing them to spend more time with the show. In 2019, we pushed ourselves to continue to evolve by creating new and exciting ways for fans to experience the VMAs. With our Snapchat lens, our goal was to tap into the younger end of the demographic as a way to expand our audience and make the show itself a tangible and shareable experience that extends beyond the screen, ultimately reaching this audience to create authentic, emotional connections to the show that continued days past the event.

Project Roles
Art Director
3D, Art Direction, Blender
Games - VR
Project Industries
Advertising, Media
VMA AR lens
VMA AR lens