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The Difference You Can't Taste

This campaign was created to convince carnivore lovers to switch up their routine and try a plant based product. We explored the advantages on how Beyond Meat has made it easier for people to enjoy a burger while benefitting their health. The illustrations below represent the different meals that everyone enjoys. The campaign would continue through different meals made with Beyond Meat.

Project Roles
Art Director, Copywriter, Illustrator
Company
Beyond Meat
Skills
2D, Adobe Illustrator, Adobe Photoshop, Procreate
Media
Billboards, Campaigns, Illustrations
Project Industries
Advertising
The Difference You Can't Taste
The Difference You Can't Taste
The Difference You Can't Taste
The Difference You Can't Taste
The Difference You Can't Taste
The Difference You Can't Taste