RefleXion needed a unique digital solution to announce the development of biology-guided radiotherapy (BgRT). We aimed to narratively and concisely describe the scientific process of BgRT while underscoring the value to patients and everyone touched by cancer. Users are provided with a complete experience with the integration of personalized touches based on input and ip, music and SFX, and science center inspired interactives.
- Project Roles
- Creative Director, Designer
- Adobe Photoshop, After Effects, Figma, Adobe Illustrator, Conceptual
- Interaction Designs, Websites
- Project Industries
- Health/Pharma, Technology