Toyota Camry Launch
The 2021 Camry was to be launched at the Detroit Auto Show. And my partner and I were to figure out how to showcase the most trims for one vehicle that Toyota has to offer (12, to be exact).
Our answer was to create an interactive quiz installation to assess behaviors and compute a Camry trim fit for the guest's lifestyle.
- Project Roles
- Saatchi & Saatchi LA
- Conceptual, Copywriting, Creative Strategy, Experience Design, Experiential
- Interactive Installations
- Project Industries