Pockets - Taco Bell - Live Más

Live Más was the new tagline for Taco Bell. They wanted to introduce it to the world with brand spots and a new product that became the best product launch in Taco Bell history: the Doritos Locos Tacos. For the launch spots we went to Jake Scott and RSA Films for this work. All of the spots had their own individual flavor with the Taco Bell curated "Feed The Beat" tracks for each. All of the launch was multifaceted. There was “tweet off” ending with a kid becoming homecoming king after Doritos Locos Tacos came to his town first. There were interactive billboards on Times Square, Sunset Strip, midnight kick offs, mobile apps, integrated content on micro-sites and more broadcast work that played up the obsession of one real kid who tweeted that he drove 975 miles to Taco Bell for the new product. This was a big and fun thing to be a part of…and the beginnings of Live Más.
Numerous directors and production companies have contributed. Jake Scott, Keith Rivers, Pam Thomas, Tom Carty, Erich Joiner, Tim Abshire, Stuart Parr and many more…