Mazda Driver's Life

Driving Matters was the new tagline for Mazda and we crafted a story showcasing one of the iconic vehicles in Mazda history, the Miata. Launching with this content was an attempt to reconnect people to Mazda as a brand. It also relates to driving as a whole, the coming of age and growing up of a person over the years with the joy being a kid, being a parent and growing older all while alongside your favorite car.