Culture Track is a national study that researches cultural audience behavior. As the head of design at LaPlaca Cohen, I led the team through a complete rebrand with refreshed typography, colors, illustrations, photography, and data visualizations. The insights were published as an interactive microsite, with a companion website for ongoing dialogue, cultural content, and promoting launch events.
- Project Roles
- Creative Director
- LaPlaca Cohen
- Art Direction, Brand Strategy, Content, Creative Direction, Design
- Branding, Events, Websites, Data Visualization, Illustrations