Whole Earth Branding: Open a World of Goodness
Whole Earth Sweetener needed a campaign to convey that natural, healthy, holistic benefits of stevia and other products. We came up with “Open a World of Goodness” to invite customers to experience what Whole Earth is all about.
Working with a smaller budget, we utilized social media to reach our audience with a mix of delicious recipes, goodwill driven posts, and product innovation.
- Project Roles
- Creative Director
- Whole Earth
- Art Direction, Brand Strategy, Copywriting, Creative Direction, Creative Strategy, Digital, Storyboarding
- 2D Animations, Products - Digital, Social Media Content, Social Media Copy, Taglines, Window Displays
- Project Industries
- Advertising, Packaged Goods