Whole Earth Branding: Open a World of Goodness

Whole Earth Sweetener needed a campaign to convey that natural, healthy, holistic benefits of stevia and other products. We came up with “Open a World of Goodness” to invite customers to experience what Whole Earth is all about. Working with a smaller budget, we utilized social media to reach our audience with a mix of delicious recipes, goodwill driven posts, and product innovation.

Project Roles
Creative Director
Whole Earth
Art Direction, Brand Strategy, Copywriting, Creative Direction, Creative Strategy, Digital, Storyboarding
2D Animations, Products - Digital, Social Media Content, Social Media Copy, Taglines, Window Displays
Project Industries
Advertising, Packaged Goods