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Whole Earth Branding: Open a World of Goodness

Whole Earth Sweetener needed a campaign to convey that natural, healthy, holistic benefits of stevia and other products. We came up with “Open a World of Goodness” to invite customers to experience what Whole Earth is all about. Working with a smaller budget, we utilized social media to reach our audience with a mix of delicious recipes, goodwill driven posts, and product innovation.

Project Roles
Creative Director
Company
Whole Earth
Skills
Art Direction, Brand Strategy, Copywriting, Creative Direction, Creative Strategy, Digital, Storyboarding
Media
2D Animations, Products - Digital, Social Media Content, Social Media Copy, Taglines, Window Displays
Project Industries
Advertising, Packaged Goods