Okay
BMW Holiday Toy Drive

For BMW’s Holiday Campaign, we created the first-ever BMW Holiday Toy Drive to give a boost to the Toys for Tots annual drive. We turned BMWs into “Toy Chauffeurs,” and encouraged fans to fill them up with toys at their local dealerships and at a Black Friday event in Times Square. Users could even Tweet a photo of their toy donation with #BMWToyDrive to request a toy pickup from a BMW Toy Chauffeur, helping Toys for Tots deliver more holiday smiles to children in need. This annual toy drive and partnership is still happening to this day!

Project Roles
Art Director, Designer
Company
KBS
Skills
Art Direction, Design, Event Management
Media
Advertising, Campaigns, Events, Key Art
Project Industries
Advertising, Automotive
BMW Holiday Toy Drive
BMW Holiday Toy Drive
BMW Holiday Toy Drive
BMW Holiday Toy Drive
BMW Holiday Toy Drive
BMW Holiday Toy Drive