We were tasked with branding and designing the site for Apple's 30th anniversary. Apple wanted to tell the story of their technology and the creatives that used it along the way, so we developed an interactive timeline that would show each year and significant product release.
Visitors were invited to be a part of the story by inputting data on the purchase of their first Mac and what they used it for. The result was a stunning and immersive experience featured on Mac's homepage, celebrating the generations of innovators who continue to change the world today.