Aryballe

Aryballe founders believed that there had to be a better way to perform odor assessments, so they developed technology that mimics the human sense of smell by combining biochemical sensors, advanced optics, and machine learning. The result is objective odor data that provides consistency in the definition and use of smell, changing the way countless industries from automotive to cosmetics strengthen their products and improve consumer experiences.

Aryballe approached Good Behavior looking for a branding identity that could capture their innovative spirit and ambitious goals for the future of their technology.