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American Booksellers Association

To help indie bookshops stay in business, we teamed with The American Booksellers Association to launch this coordinated attack against Amazon on Prime Day. Bookstores all across America turned windows into store-sized billboards.

Project Roles
Copywriter, Creative Director
Company
DCX Growth Accelerator
Skills
Comedy, Copywriting, Experiential, Outdoor
Media
Installations
American Booksellers Association