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American Booksellers Association
To help indie bookshops stay in business, we teamed with The American Booksellers Association to launch this coordinated attack against Amazon on Prime Day. Bookstores all across America turned windows into store-sized billboards.
- Project Roles
- Copywriter, Creative Director
- Company
- DCX Growth Accelerator
- Skills
- Comedy, Copywriting, Experiential, Outdoor
- Media
- Installations
