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Diana (LZD) for Lazada Singapore

Photography + Creative Direction During my role as the Director of Photography at Lazada, we launched an in-house 'fast fashion' label LZD. Working with the fashion team, I helped shape the creative direction of the label by casting our 'LZD Girl'. Diana was a Malay - Chinese mix model, based in Singapore, I worked with her numerous times and she was an abosolute joy to work with, in fact, it was always easy shooting her. In addition I produced the photography guidelines for the 6 Lazada photography studios found in the South East Asia region.

Project Roles
Art Director, Creative Director, Photographer
Company
Lazada
Skills
Art Direction, Creative Direction, Digital Photography
Media
Apparel, Brand Identity, Campaigns, E-commerce Platforms, Photography
Project Industries
Fashion, International, Lifestyle, Retail, Startups
Diana (LZD) for Lazada Singapore
Diana (LZD) for Lazada Singapore
Diana (LZD) for Lazada Singapore
Diana (LZD) for Lazada Singapore
Diana (LZD) for Lazada Singapore
Diana (LZD) for Lazada Singapore
Diana (LZD) for Lazada Singapore
Diana (LZD) for Lazada Singapore
Diana (LZD) for Lazada Singapore
Diana (LZD) for Lazada Singapore
Diana (LZD) for Lazada Singapore
Diana (LZD) for Lazada Singapore