Diana (LZD) for Lazada Singapore
Photography + Creative Direction
During my role as the Director of Photography at Lazada, we launched an in-house 'fast fashion' label LZD.
Working with the fashion team, I helped shape the creative direction of the label by casting our 'LZD Girl'. Diana was a Malay - Chinese mix model, based in Singapore, I worked with her numerous times and she was an abosolute joy to work with, in fact, it was always easy shooting her.
In addition I produced the photography guidelines for the 6 Lazada photography studios found in the South East Asia region.
- Project Roles
- Art Director, Creative Director, Photographer
- Art Direction, Creative Direction, Digital Photography
- Apparel, Brand Identity, Campaigns, E-commerce Platforms, Photography
- Project Industries
- Fashion, International, Lifestyle, Retail, Startups