McDonald's x J Balvin

eginning in 2019, McDonald’s has highlighted celebrity meals, from Santa Claus to Travis Scott as part of their Famous Meals Initiative.
We were tasked with creating a campaign to promote Reggaeton star, J Balvin’s McDonald’s order.

Not only did we introduce the meal, we turned it into a chain worth $160,000 and gave it away to people who ordered his meal,
In the end we ended up being featured on Hypebeast three times (1, 2, 3), Complex twice (1, 2), Thrillist, Billboard, Highsnobiety, Elite Daily, Spin,
The Source, Vulture, Uproxx, USA TODAY, CNN, People, and the Wall Street Journal.