Delta Sweatlag

Delta and Equinox teamed up to launched Sweatlag, a workout designed to beat jet lag and aimed to promote Delta’s new aircraft that launched in Los Angeles. The workout was designed to help muscles synchronize to a new time zone, reduce stiffness associated with travel, and generally encourage the body to reset.

We created real Sweatlag classes, the workout was created with an Equinox trainer, featuring low-intensity exercises to reset circadian rhythms.

PR! Sweatlag was featured in Adweek and Creativity as well as publications like like Lonely Planet , Mental Floss , Life Hacker, Condenast Traveler, Forbes, PSFK, and Travel + Leisure.

Project Roles
Art Director
Company
WKNY
Skills
Art Direction, Film
Media
Experimental Films
Project Industries
Advertising
Delta Sweatlag
Delta Sweatlag
Delta Sweatlag
Support