Smart Loves Problems

We created a campaign for IBM’s new platform, Smart Loves Problems, that empathized with companies boxed-in by other inflexible cloud providers. To further show IBM’s flexibility, we made sure the campaign lived everywhere from a 60-second hero TV commercial, to 6-second online spots, to social GIFs.

Project Roles
Creative Director
Company
Ogilvy IBM
Skills
Adobe Photoshop, Art Direction, Social
Media
Advertising
Project Industries
Advertising
Smart Loves Problems
Support