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IBM Watson + Alex Da Kid
We proved that man and machine can work together by creating a hit song reaching #1 Spotify, #1 iTunes and #6 Billboard. Grammy Award-winning music producer Alex Da Kid collaborated with supercomputer Watson to create his EP with the first song 'Not Easy' featuring X Ambassadors, Elle King and Wiz Khalifa.
- Project Roles
- Creative Director
- Company
- IBM
- Skills
- Art Direction, Conceptual, Copywriting, Creative Direction, Design, Editorial
- Media
- Advertising, Branded Content
- Project Industries
- Entertainment, Music, Technology