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COVERGIRL TruBlend Press Preview

To launch COVERGIRL’s New TruBlend Undercover Concealer, we designed a Complexion Masterclass event at the Times Square flagship store. A press preview for beauty editors and influencers, guests begin their journey with a “choose your own adventure” experience, building their makeup kit before attending masterclass. A COVERGIRL TruBlend Concealer installation is the hero attraction, with surrounding product displays for eyes, face and lips. Class is led by celebrity make up artist Ash Kolm, where guests get a firsthand opportunity to try innovative projects and interact with Ash, boosting social and editorial coverage. A fun COVERGIRL TruBlend Concealer photo moment boosts more shares of the new product. AGENCY: Dera Lee Productions TEAM: Creative Director / Designer, Wendy Hu. Lead Producer, Dera Lee. Fabrication, RollOut.

Project Roles
Creative Director, Designer
Company
Covergirl
Skills
2D Graphics, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Cat Herding, Conceptual, Experiential, SketchUp, Wrangling - Creatives
Media
Branding, Environmental Design, Events
Project Industries
Beauty
COVERGIRL TruBlend Press Preview
COVERGIRL TruBlend Press Preview
COVERGIRL TruBlend Press Preview
COVERGIRL TruBlend Press Preview
COVERGIRL TruBlend Press Preview
COVERGIRL TruBlend Press Preview
COVERGIRL TruBlend Press Preview
COVERGIRL TruBlend Press Preview