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Eaze -- Rebrand & Campaign

My first foray as the lead Creative Director, Eaze was a huge rebrand/campaign on the West Campaign. That got everyone talking coworkers, old colleagues, and friends who normally don't pay attention to ads. This is the kind of work I wanna keep doing: bold and in a world of it's own. We did some soul-searching to find an ownable angle and positioning that avoided cheap stoner puns. And we landed at the nerdy intersection of Eaze's product and its technology: Highly Calculated Delivery.

Project Roles
Copywriter, Creative Director
Skills
Copywriting, Creative Direction, Creative Strategy
Media
Billboards, Campaigns, Social Media Content
Project Industries
Advertising, Technology
Eaze -- Rebrand & Campaign
Eaze -- Rebrand & Campaign
Eaze -- Rebrand & Campaign
Eaze -- Rebrand & Campaign
Eaze -- Rebrand & Campaign
Eaze -- Rebrand & Campaign
Eaze -- Rebrand & Campaign
Eaze -- Rebrand & Campaign
Eaze -- Rebrand & Campaign