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Shelter

The Bank of Mum & Dad is in crisis. To highlight the effect of the UK’s housing crisis on our children’s generation, we created a campaign about that well known financial institution, The Bank of Mum & Dad. We portrayed the bank as if it were a real high street bank in trouble. We then reported on the crisis with a mock news bulletin, a press release, and various news articles. All reminiscent of the Northern Rock crash. The film was seeded on all major online news sites and other prominent digital formats. Press and digital directed people to the Bank of Mum & Dad’s now defunct website. All media channels ultimately drove those worried about the issues to the Shelter website for the full story on the housing crisis.

Project Roles
Art Director
Company
Leagas Delaney
Skills
Art Direction
Media
Advertising, Social Media Content
Shelter
Shelter
Shelter
Shelter