Pathways - Virtually Home

On the dark streets of New York, this life-size video projection of a sleeping homeless man was hard to ignore. And easy to help. Just a simple text message got him up and off the street. As the man walked through the door to his new home, you received a reply message to learn how Pathways' "Housing First" program ends homelessness and how to make a small donation with just one more text.

Project Roles
Copywriter, Creative Director
Company
Pathways to Housing
Skills
Creative Direction
Media
Interactive Installations
Support