UberPack: Women Safety with Uber

✨Explore how Uber can stand for and lead the discussion around women's safety through creating an environment where women feel safe while using Uber both on and off the platform.
✨Developed a core audience (women drivers), uncovered actionable insights (women's safety parameters are influenced by other women's presence), and built insightful strategies that lead to human-centered hero actions.
✨Executed hero actions and designed a pitch deck presentation.
✨Our pitch was selected as the winning pitch by the Uber Marketing team.