😢 After 13 years, Working Not Working will officially close its doors on June 30, 2025.
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- Pimm Art Director / Designer / Illustrator
Dhari - online D2C shoe brand
✨ I co-founded an online D2C shoe brand, Dhari, with the mission to give women the freedom to glow without sacrificing comfort and simplicity.
✨Designed comfortable footbeds, elegant flats for everyday wear
✨Established brand identity system, including art direction and brand story
✨ Brought the brand to life across every touchpoint, including packaging and social media channels
✨Management of social media, including content, marketing, and photography
✨ Currently exporting to Hong Kong and selling through Try2, an online multi-brand store
✨The journey brought me many unfamiliar challenges and taught me to conceive and solve them holistically, taking every aspect into consideration.
- Project Roles
- Art Director, Content Strategist, Designer, Editor (Brand/Content), Photographer, Product Designer, Strategist
- Skills
- Brand Strategy, Conceptual, Content Strategy, Content Writing, Creative Direction, Creative Strategy, E-Commerce, Still Life Photography
- Media
- Brand Identity, Branding, Shoe Designs
- Project Industries
- Fashion
