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Okay
Section L hotel

ADVENTUROUS BRANDING FOR SECTION L, A HOTEL IN THE HEART OF TOKYO I created the brand strategy, art direction and visual identity for this uniquely inspiring Japanese hotel. This included positioning Section L in a fresh and inspiring way for modern travellers. The place where it all starts. A gateway to something fresh. A springboard to the unknown. We built the strategy and creative around a “choose your own adventure” approach — inspiring people to embrace the happy accidents and experience the city on their own terms. We created everything from photography and illustrations to a comprehensive guide for experiencing Tokyo the Section L way.

Project Roles
Art Director, Content Strategist, Creative Director, Designer
Company
Studio Lidderdale
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe XD, Art Buying, Art Direction, Brand Strategy, Creative Direction, Creative Strategy, Design, Design Strategy, Information Architecture, Interactive, Producing, Project Management, Wrangling - Creatives
Media
Brand Guidelines, Brand Identity, Branded Content, Branding, Illustrations, Interaction Designs, Photographs, Photography, Social Media Content, UI Design, UX Designs, Visual Designs, Websites, Wireframes
Project Industries
Travel/Tourism
Section L hotel
Section L hotel
Section L hotel
Section L hotel
Section L hotel
Section L hotel
Section L hotel
Section L hotel
Section L hotel
Section L hotel
Section L hotel
Section L hotel