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Section L hotel
ADVENTUROUS BRANDING FOR SECTION L, A HOTEL IN THE HEART OF TOKYO
I created the brand strategy, art direction and visual identity for this uniquely inspiring Japanese hotel. This included positioning Section L in a fresh and inspiring way for modern travellers. The place where it all starts. A gateway to something fresh. A springboard to the unknown. We built the strategy and creative around a “choose your own adventure” approach — inspiring people to embrace the happy accidents and experience the city on their own terms. We created everything from photography and illustrations to a comprehensive guide for experiencing Tokyo the Section L way.
- Project Roles
- Art Director, Content Strategist, Creative Director, Designer
- Company
- Studio Lidderdale
- Skills
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe XD, Art Buying, Art Direction, Brand Strategy, Creative Direction, Creative Strategy, Design, Design Strategy, Information Architecture, Interactive, Producing, Project Management, Wrangling - Creatives
- Media
- Brand Guidelines, Brand Identity, Branded Content, Branding, Illustrations, Interaction Designs, Photographs, Photography, Social Media Content, UI Design, UX Designs, Visual Designs, Websites, Wireframes
- Project Industries
- Travel/Tourism
