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Starbucks Blonde Espresso

The second espresso to ever be launched subverts expectations, so we created a campaign that did too. With a social-first approach, these spots worked on social as single 15' or together for tvc as 30' and helped to exceed sales targets and give a ten percent bump in Starbucks' espresso-based business.

Project Roles
Creative Director
Company
Starbucks
Skills
Art Direction, Brand Strategy, Copywriting, Creative Direction, Creative Strategy, Design
Media
Billboards, Brand Films, Branded Content, Social Media Content
Project Industries
Beverage
Starbucks Blonde Espresso