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Starbucks Blonde Espresso
The second espresso to ever be launched subverts expectations, so we created a campaign that did too. With a social-first approach, these spots worked on social as single 15' or together for tvc as 30' and helped to exceed sales targets and give a ten percent bump in Starbucks' espresso-based business.
- Project Roles
- Creative Director
- Company
- Starbucks
- Skills
- Art Direction, Brand Strategy, Copywriting, Creative Direction, Creative Strategy, Design
- Media
- Billboards, Brand Films, Branded Content, Social Media Content
- Project Industries
- Beverage
