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L'Oréal Signature Faces

As our lives transitioned to video call living, we helped a hundred-year-old brand stay relevant by developing the world’s first virtual makeup line for video calling. With global makeup artist Val Garland and 3D artists, we created a range of products only wearable through Zoom, Microsoft Teams, and Google Hangouts. Launched with multiple influencer and model partnerships, editorial collaborations, and an exclusive feature on Google Duo.

Project Roles
Creative Director
Company
L'Oreal Paris
Skills
Art Direction, Conceptual, Copywriting, Creative Direction, Design
Media
Advertising, Branded Content
Project Industries
Beauty