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SAVE ANTARCTICA
In October 2017, worldwide newspapers reported the catastrophic breeding event suffered by a colony of Adélie penguins in Antarctica, where only two chicks out of 40,000 survived while the others died from starvation. Such shocking news inspired this idea – a collaboration between Penguin Books and WWF aimed at promoting penguin adoptions. (spec work)
- Project Roles
- Copywriter, Strategist
- Company
- Penguin Books
- Skills
- Copywriting, Creative Strategy
- Media
- Advertising, Products - Physical
- Project Industries
- Advertising, Non-Profit
