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Good! Snacks Protein Bar Branding & Packaging Redesign
Good! Snacks makes healthy and delicious plant-powered protein bars that can have anyone fooled into thinking they are eating a candy bar. When they reinvented their recipes, they felt they weren’t communicating their products' core benefits, and asked us to redesign and reposition the brand as a treat-focused functional protein bar company.
- Project Roles
- Art Director, Copywriter, Creative Director, Designer
- Company
- good! snacks
- Skills
- Brand Strategy, Copywriting, Design
- Media
- Brand Identity, Branded Content, Branding, Packaging, Photography, Social Media Content
- Project Industries
- Packaged Goods
