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Meltdown — Burger King

While working at Jones Knowles Ritchie, I was fortunate to be part of the team that created the Meltdown campaign for Burger King. In 2019, Burger King UK came to us with a huge ambition: to take a firmer stand on plastic waste and no longer serve plastic toys with its kids meals. We saw an opportunity to create a movement that everyone could get behind and that families would want to engage with. So, we came up with a simple idea, inspired by their irreverent spirit: melt down all plastic meal toys and transform them for good. The campaign featured a set of three melted plastic characters, created in partnership with illustrator Grand Chamaco and animated entirely in-house. With toy amnesty bins popping up in 500+ restaurants across the UK and an estimated 320 tonnes of plastic expected to be saved annually, it’s also one we hope to feel the results of in the months (not to mention years) to come.

Project Roles
Art Director, Designer
Company
jones knowles ritchie
Skills
Art Direction, Design
Media
Advertising
Project Industries
Advertising, Restaurant
Meltdown — Burger King
Meltdown — Burger King
Meltdown — Burger King
Meltdown — Burger King
Meltdown — Burger King
Meltdown — Burger King
Meltdown — Burger King
Meltdown — Burger King
Meltdown — Burger King
Meltdown — Burger King