Future Of Everything Masterbrand

Wall Street Journal's Future Of Everything Festival is a yearly look at the distant future of our world. From emerging technologies to cultural moments the festival aims to give insight to what will happen not 2 years from now but 10, even 15 years, in the future. WSJ approached us with a brief to create an evolving master brand that can also be used in the years to come and be adapted for festival after festival. To achieve this we created the FOE monogram (as the festival is commonly referred to) that acts as a window that can be filled with whatever the different verticals require, and then created collages and animations in that space as well. We also designed an accompanying website to fit the future-forward theme.