Charles Schwab - Only Schwab

The financial category has never been more crowded; whether by centuries-old banks or months-old fintech startups, customers have a lot to choose from. The original disruptor in the 80s, Charles Schwab is uniquely positioned to help its clients navigate the modern investing landscape while giving them the peace of mind that comes with a well-established institution. To reach Schwab's target audience of affluent investors near retirement, we tailored sophisticated print ads designed to standout in their favorite publications.